Spark insights
driving your
inspiration!

AHA Moments is a full-service market research company, recognized for its expertise and senior leadership.
Renowned for our work on complex research programs, turning business objectives into tailored methodologies and advanced analysis. We transform data into actionable insights that drive meaningful decisions and lasting value.

LET’S WORK TOGETHER

How we do things

We build on thoughtful research design to deliver impactful outcomes.

We Adapt with agility and depth!

We don’t use a one-size-fits-all approach. We tailor our studies to meet your needs.

We find Simplicity in the complex!

We achieve more with less through smart research design and insightful analysis.

We create Value in everything we do!

We partner with you to deliver exceptional value on what matters most.

What
we offer

Define What You Want
STRATEGY FORMULATION

Explore the market from a multidimensional perspective, searching for opportunities that lay for your categories & brands.

Plan How to Achieve It
MARKETING MIX CALIBRATION

Assess the pillars of your brand and how they can be refined for a better performance.

Evaluate and Adjust Your Actions
MONITOR PERFORMANCE

Check your brand’s health across time and seizing how to prioritize budget and efforts as to increase performance.

Overall snapshot of our experience

Our senior researchers and analysts bring extensive experience across a broad spectrum of industries and target audiences, specialising in high-complexity study types over time.

Industries
FMCG
  • Dairies & meat

  • Sweets & salty

  • Cooking

  • NA drinks

  • Alco drinks

  • Tobacco

  • Beauty

  • HH care

Pharma & Health
  • OTC & RXs

  • Pharma retail

  • Medical centers

  • Medical devices

  • Education campaign

Services & gadgets
  • Banking & insurances

  • Telecomm

  • Retail & eComm

  • HoReCa

  • Automotive

  • Utilities

  • Gaming

  • Betting

  • Electronics & appliances

  • MarCom agencies
Other
  • Education

  • Tourism

  • NGOs & think tanks

  • Cultural studies

  • Place branding

Targets & Channels
Both B2C & B2B
  • Consumers, Shoppers

  • Employees, Managers

  • Public, private sector

  • Patients

  • Doctors, Pharmacists

  • KOLs, experts

  • Academia

Various profiles
  • Kids to youth

  • Mature to elders

  • Urban & rural

  • Lower to upper strata

  • Individuals vs HHs

Multiple channels
  • Cash & Carry

  • Modern trade

  • Traditional trade

  • HoReCa

  • Pharmacies

100+

/year

research projects run
900+

/year

respondents met in qualitative studies
50000+

/year

respondents interviewed in quantitative studies
97%

of our clients

working very well or excellently with AHA

Qualitative capabilities & methods

Top-Notch Moderators

Experts with 15-20+ years in qual research

Complete Online Fieldwork Capabilities

All-in-one digital tools for any method

Workshops Taken to the Next Level

Advanced workshops with expert moderators

Accessible Offline Fieldwork Facilities

Fully equipped focus group venue in-house

Well Targeted Recruitment

Wide coverage to niche audience reach

Up-to-date with Automation Tools

Streaming, translation and automated checks

Quantitative capabilities & methods

Knowledgeable Client Service Team

15-20+ yrs of cross-industry research expertise

Complete Online Fieldwork Capabilities

Extensive panels, QR codes & client DB projects

Extensive Offline Fieldwork Capabilities

100+ agents & CLT venues in key cities

Smart Scripting & Analysis Software

Sawtooth Software for Conjoint, MaxDiff & more

Smart Capabilities in Text Coding

Blending AI power with human accuracy

Our Values and way of being

Everyone contributes.

We support each other, share knowledge, and celebrate achievements that drive us forward.

Committed to our journey.

We tackle challenges with persistence and focus on meaningful impact.

Mark our Way forward.

We are driven by a belief in learning and growth. We embrace new ideas and adapt to stay ahead.

Our team

Manuela Mancaș
Founder & Managing Director

19+ yrs of experience

Antonia Stănică
Client Service Director

12+ yrs of experience

Iulian Corneaciu
Advanced Analysis Director

20+ yrs of experience

Alina Dincă
Client Service Manager

16+ yrs of experience

Ana-Maria Badea
Client Service Manager

10+ yrs of experience

Ioana Drugă
Operations Manager

15+ yrs of experience

Silvia Constantin
DP & Analysis Senior & Efficiency Lead

14+ yrs of experience

Gianina Vîlcea
Senior CS & Market Intelligence Lead

10+ yrs of experience

Iulia Cismaru
Client Service Senior

9+ yrs of experience

Elena Timar
Operation & Coding Senior

10+ yrs of experience

Claudia Marinescu
Financial & Administrative Manager

25+ yrs of experience

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