AHA Studies Promo

At the end of each year, AHA Moments launches proprietary initiatives providing a comprehensive overview of the past year to strategically prepare for the year ahead. Recognizing the proven value of these studies for our clients, we are pleased to extend access to all Esomar Connect 2026 participants as a gesture of appreciation. The Esomar Connect conference represents an excellent platform to engage in meaningful discussions on research innovation across methodologies, audiences and insights.

ESOMAR Connect 2026 participants get 5% off The Pareto Report (6th Wave), Shapes of Romania and the In-store Excellence Toolkit and 10% off Omnibus Q4’26.The discount applies to purchases made between 4 Nov 2026- 4 Feb 2027. There are no limitations on how many studies a client can acquire.

For more information on any of the below studies please contact us at [email protected] and [email protected].

The Pareto <br>Report 6<sup>th</sup> wave
The Pareto
Report 6th wave

The Pareto Report cuts through industry and social bubbles to reveal how Romanians truly live and consume. It contrasts the Broad Commercial Target with the Pareto Population (richest 20%) for sharper, reality-based insights.

AHA & The Engine initiative
Shapes <br>of Romania
Shapes
of Romania

Multiple lenses into how Romania is changing. From demographic pressure to regional opportunity, the report connects structural data with business-relevant interpretation.

AHA & Robert Santa Initiative
In-Store <br>Excellence Toolkit
In-Store
Excellence Toolkit

A best practices guide built around three key pillars: essential theoretical insights, examples of good practices from FMCG industry and fresh insights from a comprehensive market research study.

AHA & Next Level Trends initiative
AHA Omnibus <br>Q4’26 wave
AHA Omnibus
Q4’26 wave

AHA Omnibus delivers nationally representative data and transforms it into powerful insights. We go beyond figures to provide clarity, context and to reveal the stories behind consumer behavior.

AHA Initiative