AHA Communication Design & Testing

Communication evaluation solutions pre- and post-launch to identify which executions best meet your target audience’s needs, assess emotional connections and memorability, and evaluate how effectively your message is decoded and linked to brand choice.

Business & Marketing
Questions It Can Answer

  • Which ad executions most effectively address the needs and preferences of the target audience?
  • What specific elements of the ad (visuals, tone, claims, etc) are most effective in capturing and retaining the audience’s attention?
  • How well does the campaign evoke emotional connections with the brand?
  • How does the campaign perform regarding memorability and relevance to the target audience?
  • How is the message being decoded by the audience, and how is it linked to their brand purchase decisions?

Applicability

Concept testing and refining, advertising pre-testing, post-ad effectiveness, disaster check.

Industries

Sweet & salty snacks, Bread & pastry, Dairy & meat, NA & alcoholic beverages, Beauty & personal care, Household care, Telecommunications, Retail & eComm, Financial services, Pharmaceutical, Automotive, Reputation/ CSR campaigns, Education campaigns, Store launches.