AHA Package Optimisation

Conduct a comprehensive, multi-perspective evaluation of your package design, assessing its functionality, visual appeal, informational content, and brand image impact.

Business & Marketing
Questions It Can Answer

  • How do the shape, material, and other design features of the packaging align with consumer expectations and usability?
  • To what extent does the packaging design attract attention on the shelf and stand out from competitors?
  • How well does the packaging communicate key product benefits and features?
  • How effectively does the packaging reinforce brand identity?
  • What differentiating elements in the design could give the brand a competitive advantage?

Applicability

Package testing, new package design.

Industries

Sweet & salty snacks, bread & pastry, dairy & meat, NA & alcoholic beverages, beauty & personal care, household care