AHA PPI Price Perception Monitor

An unique research solution that tracks consumer perceptions of prices across categories, helping marketers identify opportunities for price optimization. It analyses discrepancies between actual and perceived prices to enhance consumer alignment and market performance.

Business & Marketing
Questions It Can Answer

  • How do consumers perceive the price expensiveness or inexpensiveness of certain product categories?
  • Which product categories are perceived as overpriced or underpriced relative to competitors?
  • How are our products positioned on the market’s price perception map compared to key competitors?

Applicability

Price optimization, new product launch, market potential

Industries

Retail offline & online across 25+ categories, NA drinks, Snacks, Beauty & personal care, HH care, Romanian & Bulgarian markets