AHA Price & Promo Playbook (Conjoint)

We master pricing and conjoint tools to help businesses identify optimal pricing by measuring price sensitivity in a competitive market. Price testing addresses key decisions on pricing, SKU transitions, and bundle combinations, allowing companies to enhance profitability, reduce risks, and stay competitive.

Business & Marketing
Questions It Can Answer

  • How will my price offer perform in a competitive market context?
  • What is the optimal price for a new or current product/service to maximize profitability?
  • What impact would replacing current SKUs with new ones have on sales and market performance?
  • Where would the volume for new SKUs primarily come from (e.g., competitor switchers, category expansion, or current customers)?
  • Which bundle combination of product or service features would most effectively drive sales and customer adoption?

Applicability

Price optimization, new product launch, market potential

Industries

Beer, Soft drinks, Salty snacks, Confectionery, Cigarettes, Telecom B2C & B2B, Gadgets, Banking, OTCs across Romania, Middle East & African markets