AHA Product Development & Testing

Perform thorough product assessments against benchmarks and competitors to ensure they meet your standards. Leverage our expertise in complex logistics for organoleptic testing and our extensive library of analysis tools to support your R&D team.

Business & Marketing
Questions It Can Answer

  • Which product concept appeals most strongly to consumers and has the potential to drive trial and repeat purchases?
  • In what ways does the product concept message set expectations for the product’s sensory and functional experience?
  • How can the product formulation be optimized to sustain customer loyalty while minimizing the risk of alienation?
  • How do the organoleptic and functional features of your product perform against competing brands?

Applicability

Product problem detection, new product development, market potential, formula cost reduction, communication support on product benefits and performance

Industries

Culinary, sweet & salty snacks, bread & pastry, dairy & meat, coffee, NA & alcoholic beverages, tobacco, beauty & personal care, household care, apps & websites