AHA Shopper Pulse

We provide strategies for manufacturers and retailers to create engaging shopping trips and optimize shelf and store management, driving choice and conversion. As pioneers in Romania’s multi-channel macro-shopper studies, we offer expertise in managing complex logistics.

Business & Marketing
Questions It Can Answer

  • How can we increase footfall and maximize the value of each shopping trip?
  • What is the optimal allocation and visibility of SKUs on the shelf to drive successful purchases?
  • How can we convert shopper footfall more effectively into category engagement and purchases?
  • What in-store factors (layout, category placement, promotions, etc.) most effectively influence shopper behaviour and drive purchase decisions?

Applicability

Shopper profile & segmentation, in-store shopper journey, category management and decision tree, shelf display, POSMs and activations role & evaluation, sales impact, retailer network launch & expansion

Industries

  • Modern trade (hypermarkets, large or small supermarkets), Traditional trade (counter store, kiosk), Online retailers, Distributors, Gas stations, Pharmacies (chain or independent), HoReCa (bar/ pub, bodega, restaurant, fast-food, terrace, club), Other specialized stores (telecom shops, bank branches, auto showrooms)
  • NA & alcoholic beverages, Food products (coffee, confectionery, dairies, cooking products, snacks), Tobacco, Banking, Pharmaceuticals (OTC, vitamins & supplements), Telecom, Retailers On & Off