AHA Brand & Ad Health Tracker

A well-designed tracking study that analyzes changes in consumer brand consideration, affinity, and choice over time. we assess campaign success in achieving kpis, identify positioning statements that drive growth, and provide insights to optimize brand communication activations by channel.

Business & Marketing
Questions It Can Answer

  • How have customers’ brand considerations, affinity, and choices shifted?
  • Which specific customer segments have shown the most significant changes in brand consideration and affinity over time?
  • To what extent did the campaign succeed in achieving the targeted brand KPIs over the given period?
  • Which perceived brand positioning statements most effectively drive customer choice and brand growth?
  • How effectively do different channels contribute to achieving key brand KPIs and consumer engagement goals?

Applicability

Brand health monitor, advertising tracker, attrition/ loyalty tracker, satisfaction tracker, consumption occasions tracker, perceptions & behaviour tracker

Industries

Dairies, Beverages, Telecom, Banking, Pharmaceutical (OTCs & supplements), Retail (online & offline), Hotels, MarCom & Press events, Tourism, Employee satisfaction & engagement