AHA Event Impact Assessment

Assess the appeal and attendance of events like concerts and festivals, while evaluating brand relevance and monitoring post-event performance to boost engagement. This evaluation answers key questions about both event effectiveness and brand sponsorship reception, including customer loyalty impact and event reach.

Business & Marketing
Questions It Can Answer

  • What was the overall reach and audience engagement level of the event?
  • How did the event influence the audience’s perception of the brand in terms of relevance and brand image?
  • Which specific elements of the event (e.g., performances, activities, brand activations) contributed most to enhancing audience satisfaction and brand engagement?
  • How did the event drive post-event actions such as social media engagement, word-of-mouth recommendations, or increased brand consideration?

Applicability

Events reach, events effectiveness

Industries

NA & alcoholic beverages, telecommunications, financial services