AHA Web Listening

Our web listening service monitors online discussions about your brand, including those generated by marketing efforts like campaigns and events. It benchmarks your share of voice against competitors and identifies market gaps and new opportunities.

Business & Marketing
Questions It Can Answer

  • What percentage of online sentiment about our brand is positive, negative, or neutral?
  • How do our marketing campaigns impact social media and sentiment about our brand?
  • What are our customers’ most common questions or complaints, and how can we proactively address them?
  • What products, features, or services are customers requesting that are not currently offered by us or our competitors?
  • How does the performance of our campaigns align with changes in share of voice and online sentiment?

Applicability

Social media monitoring, earned media effectiveness

Industries

Banking, FMCG, Tobacco