AHA Brand Health & Consumer Insights

Get a full market analysis of drivers, barriers, profiles, practices, and brand performance to assess your impact.

Business & Marketing
Questions It Can Answer

  • How does my product or service fit into the daily lives of my consumers?
  • What lifestyle factors influence how consumers purchase and interact with my product or service?
  • How does my brand perform at each stage of the consumer journey, from awareness to final choice?
  • What are the most important criteria that influence consumers’ brand choices?
  • Where does my brand outperform the competition in meeting important customer needs?
  • In what ways can we influence or redefine category purchase criteria to expand growth opportunities for the brand?

Applicability

Brand positioning, brand communication, growth strategy development, category understanding, opportunities foresee

Industries

FMCG (Dairies & meat, Bread & pastry, Sweet & salty snacks, Cooking, NA & Alco drinks, Beauty, HH care), Pharma & Health (OTC & RXs, Pharma retail), Services & gadgets (Banking, Telecomm, Retail & eComm, Betting, Electronics & appliances), Other (Education, Tourism, Media TV)