AHA Experience Immersions

Immerse in the natural shopping environment to observe and understand how shoppers’ attitudes and behaviours are influenced by store factors, gaining insights into their shopping practices.

Business & Marketing
Questions It Can Answer

  • How can we better engage with the shopper’s in-store journey to improve category visibility?
  • What category assortments resonate most with shoppers and could benefit from being rearranged in secondary placements?
  • What factors draw the shopper’s attention to specific categories or products?
  • What role do brand familiarity and private labels play in influencing a shopper’s product selection process?
  • What underlying motivations drive shopper decisions in specific categories?

Applicability

New store launch, store/ category revamp, store structure and layout, emerging categories placement instore

Industries

Retailers across channels, eComm, HoReCA, FMCG producers, HH supplies, Gadgets & appliances, Entertainment parks