AHA Needs Segmentation

Explore how your brand aligns with key consumer motivations, uncover opportunities for differentiation, and refine its personality to resonate with target segments and drive growth.

Business & Marketing
Questions It Can Answer

  • How well does my brand’s performance align with the specific customer benefits that define meaning and value in the category?
  • How can we differentiate our brand portfolio to make it more relevant to target customers?
  • How can we redefine the essence of our brand’s personality to better differentiate for a particular consumer segment?

Applicability

Brand positioning, new product development, portfolio optimization, innovation, growth strategy development

Industries

Groceries, NA & alcho drinks, eComm retail, Fashion retail, Gadgets & smartphones, Premium/ Pareto strata life values, Place branding, Employees needstates & triggers