AHA Occasions Segmentation

A powerful planning tool designed to analyze category consumption patterns and understand the distribution of volumes across different usage occasions. It addresses the critical ‘5-Ws’ (Who, What, When, Where, Why) to uncover opportunities for brand and product innovation and strategic brand relaunch.

Business & Marketing
Questions It Can Answer

  • How can we redefine the essence of our brand’s personality and product characteristics to fit a high-potential segment better?
  • How can we differentiate our product portfolio to make it more relevant to target customers?
  • Which consumption occasions offer the most potential for growth and differentiation?

Applicability

New product development, portfolio optimization, innovation, brand positioning, growth strategy development

Industries

Culinary, sweet & salty snacks, dairy, bread & pastry, coffee, NA & alcoholic beverages, both consumption & shopping occasions