AHA Path Finder

A fast and simple test to prioritize early ideas and concepts, advancing only the most promising ones that resonate with consumers’ spontaneous preferences.

Business & Marketing
Questions It Can Answer

  • Which claims within the conceptual idea resonate most strongly with target customers?
  • Which elements of the ideas generated from the screening process show the strongest potential for addressing key consumer needs?
  • How well do these newly formulated ideas align with the brand’s identity and values, ensuring they fit within the category?
  • How can we refine the claims to maximize consumer engagement while minimizing similarities to competitors’ messaging?

Applicability

Insights prioritisation, concept/ innovation screening, communication benefits or slogan, new SKUs/ flavours launch, services benefits launch

Industries

NA & Alcho drinks, Banking, HH care, Media (TV & streaming apps)